Own Your pizza luce
Franchise Location
Join the pizzaluce family and bring Minneapolis's most beloved luce pizza experience to your community. Partner with a brand that guests trust, love, and return to time and again.
Franchise Benefits Built for Success
When you join pizza lucs as a franchise partner, you gain more than a brand — you gain a proven system, passionate community, and a dedicated support team committed to your growth.
Proven Brand Identity
Leverage over 30 years of brand equity in the Minneapolis food scene. Pizza luce is a name guests recognize and trust across the United States.
Comprehensive Training
Our multi-week onboarding program covers operations, kitchen management, customer service, and marketing — everything you need to hit the ground running.
Ongoing Support
From grand opening through daily operations, our franchise support team is available to assist with marketing, supply chain, and operational challenges.
Signature Recipes
Access to our exclusive pizzaluce recipes, ingredient sourcing partnerships, and quality standards that have defined our menu for decades.
Marketing Resources
Benefit from national brand campaigns, social media support, local marketing toolkits, and a loyal customer base ready to welcome you to their neighborhood.
Scalable Growth Model
Start with a single location and grow your portfolio. Our franchise model is designed to scale, with multi-unit agreements available for qualified partners.
pizzaluce Investment Requirements
We offer flexible franchise formats to match different market sizes and investment capacities. Find the model that works best for your goals.
- Compact footprint (800–1,200 sq ft)
- Counter service model
- $35,000 franchise fee
- 5% royalty on gross sales
- 2% marketing contribution
- 10-year renewable agreement
- Full training program included
- Full dining room (2,000–3,500 sq ft)
- Dine-in, takeout & delivery
- $55,000 franchise fee
- 5% royalty on gross sales
- 2% marketing contribution
- Full bar option available
- Dedicated launch support team
- 3+ location commitment
- Reduced royalty rate (4%)
- $45,000 fee per additional location
- Exclusive territory rights
- Priority access to new markets
- Executive coaching program
- Co-op advertising opportunities
Investment ranges are estimates. Final costs vary based on location, build-out requirements, and local market conditions. Contact us for a detailed financial disclosure document (FDD).
Your Path to Owning a luce pizza Location
Our streamlined franchise process is designed to guide you from initial inquiry to grand opening with clarity and confidence at every step.
Submit Your Inquiry
Complete our franchise inquiry form below. Tell us about your background, preferred location, and investment capacity. We review all applications within 5 business days.
Discovery Call & Qualification
Our franchise development team schedules a one-on-one call to discuss your goals, answer your questions, and determine mutual fit. We'll share our Franchise Disclosure Document (FDD).
Discovery Day & Location Selection
Visit our Minneapolis headquarters, tour operational locations, meet the leadership team, and work with our real estate partners to identify your ideal site.
Sign Agreement & Begin Training
Execute your franchise agreement and begin our comprehensive training program — covering operations, kitchen, service, and marketing to prepare you for a successful launch.
Grand Opening & Ongoing Support
Open your doors with our support team on-site for the first two weeks. Then enjoy continuous access to our franchise support network, marketing resources, and operations coaching.
What Our Partners Say
"Opening my pizzaluce franchise was the best business decision I've made. The training was thorough, the support has been outstanding, and the brand recognition made our launch an immediate success."
"I had zero restaurant experience before joining the pizza luce family. Their training program prepared me for every aspect of running the business. We were profitable within our first full year."
"The luce pizza brand sells itself. Customers come in already knowing what they love. Our biggest challenge has been keeping up with demand — which is a great problem to have!"
Start Your pizza lucs Franchise Journey
Fill out the inquiry form below and our franchise development team will be in touch within 5 business days to schedule your discovery call.
Join the pizza luce Family
We partner with motivated individuals and groups who share our passion for exceptional food, community connection, and operational excellence.
- No prior restaurant experience required — our training covers everything
- Minimum liquid capital of $150,000 recommended
- Inquiries reviewed within 5 business days
- Multi-unit opportunities available for qualified candidates
- Territories available across the United States
Franchise Inquiry Form
All fields marked * are required.
Your pizza luce Journey Begins Here
Have questions before you apply? Our team is happy to chat. Reach out or visit our contact page to speak with a franchise development specialist.