Privacy Policy

This Privacy Policy explains how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, shares, and protects information about you when you visit our website at eat-pizzaluce.click, place an online order, sign up for our loyalty program, or otherwise interact with our services. We are committed to protecting your personal information and your right to privacy in full compliance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act).

Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services immediately.

We encourage you to review this policy regularly, as we may update it from time to time. We will notify you of significant changes by posting a new effective date at the top of this document or by other appropriate means.

1. About Us

Pizza Luce is a food service company operating in the United States. We are dedicated to providing high-quality food products and an excellent customer experience, both in-store and online. For any questions or concerns regarding your personal data, you can reach us using the following contact details:

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information we collect through or in connection with:

• Our website located at eat-pizzaluce.click
• Online ordering platforms operated by or on behalf of Pizza Luce
• Our email communications and newsletters
• Our customer loyalty or rewards programs
• Our catering and special event inquiry services
• Any other online or offline interactions you have with us

This policy does not apply to third-party websites, platforms, or services that may be linked to or from our website. We encourage you to review the privacy policies of any third-party sites you visit, as we have no control over their content or privacy practices.

3. Information We Collect

We collect several types of information depending on how you interact with us. The categories below describe the personal information we may collect, the sources from which we collect it, and the business purposes for collection.

3.1 Personal Information You Provide Directly

When you use our services, create an account, place an order, or contact us, you may voluntarily provide us with the following personal information:

• Identity Data: First name, last name, username, or similar identifier.
• Contact Data: Email address, telephone number, billing address, delivery address, and postal code.
• Account Data: Username and password (encrypted), account preferences, and loyalty program information.
• Order and Transaction Data: Details about the products you have ordered, order history, special dietary requests, payment method type (we do not store full card numbers), and transaction identifiers.
• Communications Data: Records of correspondence if you contact us via email, contact forms, or other channels, including the content of those communications.
• Marketing Preferences: Your preferences regarding receiving marketing and promotional communications from us and our partners.
• Survey and Feedback Data: Information you provide when completing surveys, reviews, or feedback forms.

3.2 Information Collected Automatically

When you visit our website or use our online ordering tools, we automatically collect certain technical and usage information through cookies, pixel tags, web beacons, and similar tracking technologies. This includes:

• Device Information: IP address, browser type and version, operating system, device identifiers, and device type (desktop, mobile, tablet).
• Usage Data: Pages visited, time spent on pages, links clicked, referring URLs, search queries used on our site, and navigation paths through our website.
• Log Data: Server logs that record interactions with our website, including timestamps, error reports, and crash data.
• Location Data: General geographic location inferred from your IP address (not precise GPS location unless you specifically permit it for delivery purposes).
• Cookie and Tracking Data: Information stored in cookies, session storage, and local storage on your browser or device. See Section 9 for more details on our Cookie Policy.

3.3 Information from Third Parties

We may receive information about you from third-party sources in the following circumstances:

• Third-Party Delivery Platforms: If you order through a third-party food delivery platform that partners with us, we may receive your name, contact information, and order details to fulfill your order.
• Payment Processors: Our payment service providers may share transaction confirmation details, fraud prevention signals, and tokenized payment identifiers with us.
• Analytics Providers: We receive aggregated and/or pseudonymous data from analytics service providers about how users interact with our website.
• Social Media Platforms: If you interact with our social media pages or use social login features, we may receive limited profile data (such as your name and profile picture) in accordance with the permissions you grant on those platforms.
• Marketing Partners: We may receive contact information from marketing partners who are authorized to share your information with us where you have opted in to receive marketing from third parties in a relevant product or service category.

4. How We Use Your Information

We use the personal information we collect for the following purposes:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, whether for delivery, takeout, or dine-in reservations.
• Creating and managing your customer account.
• Processing payments securely through our payment processors.
• Sending you order confirmations, receipts, and delivery status notifications.
• Responding to your inquiries, complaints, and customer service requests.
• Providing catering and event planning services upon request.

4.2 Loyalty Programs and Personalization

• Administering our customer loyalty or rewards program, tracking your points, and notifying you of rewards eligibility.
• Personalizing your experience on our website based on your order history and preferences.
• Offering you personalized recommendations, deals, and promotions relevant to your tastes.

4.3 Marketing and Communications

• Sending you promotional emails, newsletters, and special offers about Pizza Luce products and services, where you have opted in or where we have a legitimate interest in doing so.
• Running marketing campaigns, contests, sweepstakes, or promotional events.
• Serving you targeted advertisements on third-party platforms using data we or our advertising partners hold about you, in accordance with your preferences and applicable law.
• Measuring the effectiveness of our marketing campaigns and communications.

4.4 Analytics and Service Improvement

• Analyzing how visitors use our website to understand user behavior and improve navigation, content, and functionality.
• Conducting internal research and development to improve our products, services, and the overall customer experience.
• Generating aggregated, de-identified statistical data about our users and their interactions with our website.
• Testing new features and conducting A/B testing to optimize our website performance.

4.5 Legal Compliance and Security

• Complying with applicable federal, state, and local laws and regulations.
• Responding to lawful requests from public authorities, including law enforcement agencies and courts.
• Detecting, investigating, and preventing fraudulent transactions, unauthorized access, and other potentially illegal activities.
• Enforcing our Terms of Service and other applicable agreements.
• Protecting the rights, property, and safety of Pizza Luce, our customers, employees, and the public.

5. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own independent marketing purposes without your explicit consent. However, we may share your personal information with trusted third parties in the following limited circumstances:

5.1 Service Providers and Business Partners

We engage trusted third-party companies and individuals to perform services on our behalf. These service providers have access to your personal information only to the extent necessary to perform their services and are contractually obligated not to use it for any other purpose. They include:

• Payment Processors: Companies that handle the secure processing of your payment transactions (e.g., credit card processors, digital wallet providers).
• Delivery Service Providers: Third-party delivery companies or couriers who fulfill your delivery orders.
• IT and Hosting Providers: Cloud service providers, web hosting companies, and content delivery networks that host and maintain our website and data.
• Analytics Providers: Companies that help us understand how users interact with our website, such as web analytics services.
• Email and Marketing Service Providers: Platforms that help us send emails, manage marketing campaigns, and track communication engagement.
• Customer Support Tools: Software solutions that help us manage customer inquiries and support tickets.

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information to government authorities, regulatory bodies, or law enforcement agencies if required to do so by law, court order, or governmental regulation, or if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation or respond to a lawful request.
• Protect and defend the rights or property of Pizza Luce.
• Prevent or investigate possible wrongdoing in connection with our services.
• Protect the personal safety of users of our services or the public.
• Protect against legal liability.

5.3 Business Transfers

If Pizza Luce is involved in a merger, acquisition, reorganization, asset sale, or similar corporate transaction, your personal information may be transferred to the successor entity as part of that transaction. We will notify you via email and/or a prominent notice on our website before your personal information is transferred and becomes subject to a different privacy policy.

5.4 With Your Consent

We may share your personal information with other third parties with your explicit prior consent. You have the right to withdraw this consent at any time by contacting us using the information provided in Section 13.

6. Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information. We honor these rights in accordance with the CCPA/CPRA and other applicable U.S. state privacy laws.

6.1 Right to Know and Access

You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, the business or commercial purpose for collection, and the categories of third parties with whom we share it.

6.2 Right to Correction

You have the right to request that we correct any inaccurate personal information we maintain about you, taking into account the nature of the data and the purposes of processing.

6.3 Right to Deletion

You have the right to request that we delete your personal information, subject to certain exceptions (e.g., where we are required by law to retain it, where it is necessary to complete a transaction you requested, or where it is needed to detect security incidents or protect against fraud).

6.4 Right to Data Portability

Where technically feasible and required by applicable law, you have the right to receive a copy of your personal information in a structured, commonly used, machine-readable format, so that you can transmit it to another service or controller.

6.5 Right to Opt-Out of Sale or Sharing

Under the CCPA/CPRA, California residents have the right to opt out of the sale or sharing of their personal information for cross-context behavioral advertising. If we engage in any such activities, we will provide a "Do Not Sell or Share My Personal Information" link on our website as required by law.

6.6 Right to Limit Use of Sensitive Personal Information

Under the CPRA, California residents have the right to direct us to limit our use and disclosure of sensitive personal information to purposes necessary to provide the services requested or as otherwise permitted by law.

6.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. This means we will not deny you goods or services, charge you different prices, provide a different level of quality, or suggest that you may receive a different price or quality of goods or services because you exercised your privacy rights.

6.8 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable consumer request to us by:

• Email: [email protected] with the subject line "Privacy Rights Request"
• Website: eat-pizzaluce.click

We may need to verify your identity before processing your request. We will respond to verifiable consumer requests within 45 days of receipt. If we require more time, we will notify you in writing within the initial 45-day period. You may also designate an authorized agent to submit a request on your behalf; we will require written proof of authorization before honoring such requests.

7. Data Security

We take the security of your personal information seriously and have implemented appropriate technical, organizational, and administrative safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, destruction, or accidental loss. These measures include:

• Encryption: We use industry-standard Transport Layer Security (TLS) encryption to protect data in transit between your browser and our servers. Sensitive data such as passwords is stored in hashed and salted form.
• Access Controls: Access to personal information is restricted to authorized employees, contractors, and service providers who have a legitimate business need to access it. All personnel with access to personal data are bound by confidentiality obligations.
• Secure Payment Processing: All payment card data is processed through PCI DSS-compliant payment processors. We do not store full credit card numbers on our systems.
• Regular Security Audits: We conduct periodic reviews of our information collection, storage, and processing practices, as well as security measures, to guard against unauthorized access and data breaches.
• Incident Response: We have procedures in place to detect, respond to, and notify affected parties and regulators of data breaches in accordance with applicable law, including applicable state data breach notification laws.
• Firewall and Intrusion Detection: We use firewalls and intrusion detection systems to monitor and protect our network infrastructure.

While we strive to use commercially reasonable means to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at [email protected].

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine retention periods include:

• Account Information: Retained for the duration of your account's existence plus a reasonable period thereafter to allow for account reactivation or to resolve disputes.
• Order and Transaction Data: Retained for a minimum of seven (7) years to comply with tax and accounting obligations under applicable U.S. law.
• Marketing Preferences and Communications: Retained until you unsubscribe or request deletion, subject to applicable legal requirements.
• Usage and Analytics Data: Generally retained in aggregated or de-identified form indefinitely, and in identifiable form for up to twenty-six (26) months.
• Legal and Compliance Records: Retained for as long as required by applicable federal, state, or local law, which may be up to seven (7) years or longer in certain circumstances.
• Support and Correspondence Records: Retained for up to three (3) years from the date of the last interaction, unless a dispute or legal hold requires longer retention.

When your personal information is no longer needed, we will securely delete, destroy, or anonymize it in accordance with our data retention and disposal policies.

9. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and support our marketing activities. A cookie is a small text file placed on your device by our website when you visit it.

9.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the website to function properly, including enabling you to log in, add items to your cart, and complete orders. These cannot be disabled.
• Performance and Analytics Cookies: Used to collect information about how visitors use our website, such as which pages are visited most often and whether users receive error messages. This data is used to improve how our website functions.
• Functionality Cookies: Allow our website to remember your preferences (such as your language, location, or saved items) to provide a more personalized experience.
• Targeting and Advertising Cookies: Used to deliver advertisements relevant to you and your interests, both on our website and on third-party platforms. They also limit how many times you see an ad and help us measure the effectiveness of advertising campaigns.

9.2 Managing Cookies

You can control and manage cookies in several ways. Most web browsers allow you to manage cookies through browser settings, including refusing all cookies, accepting only certain types, or deleting cookies already stored on your device. Please note that disabling certain cookies may affect the functionality of our website and your ability to use features such as online ordering.

For more information about cookies and how to manage them, please visit www.allaboutcookies.org. Our full Cookie Policy, where available, provides additional details about the specific cookies we use and your opt-out options.

10. Children's Privacy

Our website and services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 18. If you are under the age of 18, please do not use our website or provide any personal information to us.

If we become aware that we have inadvertently collected personal information from a child under the age of 18, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe that your child has provided personal information to us, please contact us immediately at [email protected] and we will work to promptly remove that information.

We comply with the Children's Online Privacy Protection Act (COPPA) and do not direct our services or marketing at children. If you believe we may have any information from or about a child under 13, please contact us immediately.

11. International Data Transfers

Pizza Luce is based in the United States, and the personal information we collect is primarily stored and processed in the United States. Our service providers may also store or process data in other countries. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using our website or services and providing us with your personal information, you acknowledge and consent to the transfer of your information to the United States and to other countries where our service providers operate, in accordance with this Privacy Policy.

We take steps to ensure that any international transfers of personal data are subject to appropriate safeguards consistent with applicable law, including contractual data protection clauses with our international service providers where required.

12. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, and embedded content from third-party services (such as online maps, social sharing buttons, and review platforms). We are not responsible for the privacy practices, content, or security of these external websites or services.

When you leave our website and navigate to a third-party website, this Privacy Policy no longer applies. We encourage you to review the privacy policies of every website you visit before providing any personal information. The inclusion of a link to a third-party website does not constitute an endorsement of that website, its content, or its privacy practices.

13. California Privacy Rights — CCPA/CPRA

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These rights include those described in Section 6 of this Privacy Policy. In addition, California residents should be aware of the following:

• Shine the Light Law (California Civil Code Section 1798.83): California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please contact us at [email protected].
• Do Not Track: Our website does not currently respond to browser-based "Do Not Track" signals. However, you can opt out of certain tracking through cookie settings and the opt-out links described in this policy.
• Authorized Agents: California residents may designate an authorized agent to submit privacy rights requests on their behalf. We will require verification of the agent's authority and the consumer's identity before honoring such requests.

The CPRA became effective January 1, 2023, and expanded rights for California residents, including additional rights related to sensitive personal information and an annual data minimization obligation. We comply with all applicable provisions of the CCPA and CPRA.

14. Marketing and Promotional Communications

With your consent or where otherwise permitted by applicable law, we may send you promotional emails, SMS messages, push notifications, or other marketing communications about our products, services, events, and special offers.

You may opt out of receiving marketing communications from us at any time by:

• Clicking the "Unsubscribe" link at the bottom of any marketing email we send you.
• Logging into your account and updating your communication preferences in your account settings.
• Contacting us directly at [email protected] with the subject line "Unsubscribe."

Please note that even if you opt out of marketing communications, we may still send you transactional messages related to your orders, account, or other services you have requested. Opt-out requests may take up to 10 business days to process.

15. How to File a Complaint

If you have concerns about our privacy practices or believe that we have violated your privacy rights, we encourage you to first contact us directly so that we can address your concerns:

• Email: [email protected]
• Website: eat-pizzaluce.click

If you are not satisfied with our response, or if you believe we are not complying with applicable privacy laws, you may also file a complaint with the relevant data protection or consumer protection authority. In the United States, the following agencies may be relevant:

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes to this policy, we will:

• Update the "Effective Date" and "Last Updated" date at the top of this page.
• Post the updated policy on our website at eat-pizzaluce.click.
• Notify you via email (if you have provided us with your email address) or through a prominent notice on our website, where required by applicable law.

Your continued use of our website or services following the posting of a revised Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any changes, you should stop using our website and services and may request deletion of your personal information as described in Section 6.3.

17. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal information, please do not hesitate to reach out to our privacy team:

We are committed to resolving privacy concerns promptly and transparently. When contacting us about a privacy matter, please include "Privacy Inquiry" or "Privacy Rights Request" in the subject line of your email, along with sufficient information for us to verify your identity and understand the nature of your request. We aim to respond to all privacy inquiries within 45 days of receipt.